There are two words I never use when doing a magic trick, either in the introduction thereof or in the actual presentation itself. The first word is magic. The second word is trick. Why? Because nowadays it seems nobody actually wants to see a magic trick unless, of course, they've already shelled out big bucks for an evening at the Magic Castle or stageside tickets to Lance Burton. Truth be told, almost nobody wants to admit to even liking magic anymore despite any burning curiosity they might be secretly harboring to the contrary. This isn't to say that there's anything wrong with a traditional tuxedo-clad approach to the art. It's just not the way I choose to conduct business. If you've ever approached a perfect stranger in a business or social setting and asked them outright if they'd like to see a magic trick, you know exactly what I'm talking about. I like to believe I've developed a much more subtle approach.